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RCCL's 'crowned anchor' logo was designed by Morits Skaugen and accepted in March (1969).Īround 55% of RCI's total revenue comes from the USA.

Other suggested names for the company included 'Pleasure Cruise Line' (PCL), 'Holiday Cruise Line' (HCL), 'Crown Cruise Line' (CCL), 'Royal Caribbean Line' (RCL). The name RCCL (initially 'Royal Caribbean Cruise Line AS) was officially accepted in 1969 (on January 31st).

RCG's Managing Director for China and Asia is Zinan Liu. Royal Caribbean Group's current management team is led by Jason Liberty (RCG's Chairman, President, and CEO since January 2022) and includes Palle Laursen (RCG's Executive VP), Naftali Holtz (RCG's CFO), RCI's Michael Bayley (President and CEO), Jim Berra (Chief Marketing Officer, Senior VP Marketing), Vicki Freed (Senior VP Sales), Michael Goldner (VP Revenue Management), Jessie Ortiz (VP Finance and Administration), Gregory Purdy (Senior VP Marine Operations), Nick Weir (Senior VP Entertainment), Sean Treacy (Senior VP Hotel Operations), Laura Hodges Bethge (Senior VP Product Development), Bert Hernandez (President of Royal Caribbean China). As result, RCCL was re-branded RCI-Royal Caribbean International () and RCCL was founded as the parent company of RCI and Celebrity. A decision was made to keep the two brands separate.

The company was formed in 1997 when RCCL (Royal Caribbean Cruise Line/1968-established) purchased Celebrity Cruises (1988-established). RCG-Royal Caribbean Group ( / renamed in 2020 from RCCL-'Royal Caribbean Cruises Ltd') is based in Miami (Florida USA) and incorporated in Liberia. As of 2020, RCG controlled ~24% of the global ship cruising market (fleet passenger capacity), had full ownership of 4 brands (RCI, Celebrity, Silversea, Azamara), 49% stake in Pullmantur (51% owned by Springwater Capital), 50% stake in TUI Cruises (50% owned by TUI AG), 19% stake in Wamos Air (fka Air Pullmantur). However, RCG owns the world's biggest passenger ships.

This Norwegian-American corporation is currently ranked the world's second-largest passenger shipping company (after Carnival Corporation/39% market share). RCI (Royal Caribbean International) is a subsidiary company and largest brand of RCG (Royal Caribbean Group, fka RCCL-Royal Caribbean Cruises Ltd).

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